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Toni Segarra
Watch conversation
José Manuel Calderón talks to Toni Segarra
Toni Segarra is considered one of the leaders in the advertising world. He was recognized as the Best Spanish Creative of the 20th Century by Anuncios magazine, and throughout his life he has received countless awards at national and international festivals such as the Grand Prix at the Cannes Film Festival, Gold, Silver and Bronze Lions, and the Grand Prix at the New York Festival, among others. In this conversation, José Manuel Calderón and Toni Segarra exchange their ideas, thoughts and knowledge. They talk about the importance of team and diversity, about the current world from a digital and advertising point of view and much more.
Highlights of the conversation
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Talent is like love
Toni Segarra, who defines himself as "a lover of talent," talks to José Manuel Calderón about falling in love and how it affects companies and teams.
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Organisms, speed, course
"Today the world is more like a basketball or soccer game — things happen and you have to react immediately".
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Creativity management
Listen to how Toni Segarra explains natural leadership with the analogy of street gangs. Truly talented people don't go the extra mile to show off their talent. Instead, they are often the most generous with their ideas.
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